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  Team effort leads to smarter self-scanners
Pan-Oston, Hitcents aim for the Utopia of DIY checkout lanes

February 6, 2007

By AMEERAH CETAWAYO, The Daily News

In business, it's the little things that count.

For two Bowling Green-based companies, Pan-Oston and Hitcents, the installation of the first Utopia Self-Scan checkout lane in late January signifies a small step in a venture that takes on a very competitive market for self-scan checkout lanes.

Houchens-owned IGA No. 36 in Morgantown opened the lanes for Utopia on Jan. 23.

In 11 hours, Utopia completed 253 transactions with more than 250 people using the system, generating $4,116.29 in sales, according to a news release from the company.

Since the store completed 469 transactions, about 53 percent of the transactions completed in the store were completed on the self-scan units instead of regular checkout methods, according to Hitcents.

Both companies were testing Utopia Self-Scan last July after development began in May. Utopia was patented as the first convertible checkout unit, allowing a traditional cashier lane to be converted into a self-checkout unit (and vice versa) in minutes.

Last month, Hitcents President Chris Mills said the installation was “the start of a long and prosperous future of a very successful Self-Scan solution. Hitcents started this process with Pan-Oston in early May and we have accomplished a daunting task in such a short time frame. I can't wait to see what the years to come will bring.”

According to Hitcents, Utopia utilizes biometric authentication for store attendant access and customer loyalty programs.

Instead of scanning cards, a cashier's thumbprint is all that's needed to work at the register.

The partnership between both companies also highlights Pan-Oston's expansion announcement last year - that it will invest $8 million to add 200 jobs at its 6944 Louisville Road facility in the next couple of years and grow by 105,000 square feet in all four directions, according to Jim Vance, president of Pan-Oston.

Pan-Oston manufactures checkout lanes for Wal-Mart, Target, Michaels and others. Hitcents designs and produces the software for Utopia Self-Scan.

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Copyright 2007 News Publishing LLC (Bowling Green, KY)
 



 
 
 
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